A collection of creative copy penned by Daniel Sauva.
Diverse, original, impactive and permeated with energy.

Curriculum Vitae

Work Experience

Aug 2012 – Present       Senior Copywriter       www.transferwise.com – London

  • Providing concepts, copy and imagery for online advertising for this exciting startup.
  • Creating a variety of Facebook post ads with different campaign concepts.
  • Crafting emails to communicate with users, capturing the company’s unique tone of voice.
  • Working closely with designers to create new pages for the site.
  • Delivering and developing the brand’s personality with consistency and clarity.
  • Turning complex concepts and difficult jargon into beautifully simple customer-facing messages.
  • Working closely with the founders who also built Skype and PayPal.

 

Jan 2012 – Jan 2013       Senior Copywriter/Head of Copy       www.PKR.com – London

  • Worked alongside the Creative Director in managing the output and ethos of the creative department while maintaining a very hands-on role, producing all the company’s crucial copy.
  • Managed advertising campaigns from conception to production.
  • Worked as part of the creative team, brainstorming ideas and creative concepts to communicate core brand values.
  • Provided compelling written copy for use across a range of media including TV, print, direct mail, online, social media, email and in-game. From worldwide advertising campaigns to website content, YouTube brand channels, Facebook pages, SEM and more.
  • Directed a team of graphic designers in the production of visually stunning advertising and website content, providing them with scamps, mood boards and ideas.
  • Monitored the effectiveness of advertising campaigns and applied findings to future messaging.
  • Produced high-quality long copy for use in brochures, press packs and B2B materials as and when required.


Oct 2010 – Oct 2011       Senior Editor               www.pokerstrategy.com – Gibraltar

  • Produced a wide variety of creative content for one of the world’s largest gaming websites.
  • Researched and wrote exciting news articles and columns to tight deadlines.
  • Wrote promotional news and marketing material to communicate to the website’s 5 million members.
  • Wrote advertorials to promote the company in magazines worldwide.
  • Created persuasive copy and punchy slogans for advertising campaigns.
  • Produced scripts for creative video advertising.
  • Edited articles and website content to push a more colloquial, relaxed and accessible style.
  • Wrote newsletters and emails to connect with millions of users.
  • Coordinated my team of freelancers to ensure the news section was filled with professional daily content.
  • Designed web pages to make the content more visually gripping and accessible.
  • Proof-read, edited and authorised English content for the website.

 

June 2007 – Oct 2010       Senior Copywriter       www.chillisauce.co.uk – London

  • Produced high-volume copy for this wacky events company for which I was solely responsible.
  • Created all website content, sales copy, product descriptions, advertising copy, newsletters and press releases.
  • Edited website content to pack a punch and get the ‘fun factor’ to jump off the pages.
  • Built marketing and advertising campaigns from initial concept to design, copy, imagery and through to the end product. This included ads featured in FHM and other publications.
  • Sourced and manipulated images to be displayed on the website and in magazine ads using Photoshop.

 

2004 – 2007       Training Manager/Editor        RONIN Corporation – London

  • Headed the training and recruitment department for a market research company.
  • Wrote complex training manuals and edited existing instructional material.
  • Conducted in-depth weekly training sessions over 2 days.
  • Managed a team of recruiters and implemented the company’s training and recruitment processes.
  • Co-ordinated large scale recruitment of telephone interviewers

 

2003 – 2004       IT Recruitment Consultant       Allegis Group – London

  • Recruited and interviewed highly skilled IT professionals for highly paid roles in blue-chip companies.
  • Advertised online to generate interest in the positions available.

 

2001 – 2003 (casual term time) Quality Supervisor / Senior Interviewer RONIN Corporation – London

  • Managed a team of market research interviewers, monitoring quality and providing training and support.
  • Conducted quantitative and qualitative research including in-depth interviews (both face to face and over the phone) and focus-group moderation.

 

2001 (casual term time) Sales Executive Key Contacts – Bloomsbury, London

  • Generated and maximised new business by approaching companies and offering prospective clients a number of unique networking services.

 

Academic Education & Qualifications 

 

  • 1995-2000:        Westminster School , London
  • June 1998:         10 GCSEs:     (2 A*’s)     (4 A’s)    (4 B’s)
  • June 2000:         3 A-Levels:    English (A )    Mathematics  (B)    History of Art (B)
  • 2000-2003:        UCL BA (Hons) History of Art 2:1

 

References on Request

 




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